How to create an impact offline with tried and true print-based techniques.
Strategies
Strategies and practical tips on creating effective digital advocacy campaigns
GRAB ATTENTION
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 How to make your message stand out in the sea of mass media. |
 How to draw attention to an issue or bypass censorship using creativity and humour. |
TELL A STORY
 How to transform your content into rich and detailed stories. |
 How to collect or search for data and document your issue. |
INSPIRE ACTION
 How to use the power of shared knowledge and community participation. |
 How to harness mobile phone technology to innovate and reach out to a wider audience. |
 How to react immediately and effectively to an event, as it's happening. |