Content: photographs, text from books, screenshots from a website, music, audio-visual materials etc.

Culture jamming

Creatively subverting and challenging corporate advertising and mainstream media messages -- uses fake adverts, hoax news stories, hacking and the spreading of disinformation as tactics.  


The key piece of information you want to transmit to your audience.

Participant communities

The people you'd like to see becoming a part of your media campaign or project: people, organisations and groups who will watch your media, help distribute it and provide different forms of support. Some of them will be active participants, and some passive.


The 'package' that the message comes in.


People, groups, organisations, or institutions that are connected to your issue in some way.

Target audience

The people who can actually make the changes you want to see. 

testing term

this term is for testing only