Trigger. Mobilise. Act.
With your audience firmly on your side, you now need to transform intention into action.
How do you encourage them to become enactors of social change? Funnel societal outrage; galvanise disparate communities; motivate people to make their opinions heard on a particular issue. Above all, encourage the fair participation of parties at all levels, and transfer this critical mass of opinion towards leveraging change at the institutional level.
This section will survey some methods that will allow you to:
- have good timing and react immediately and effectively to an event in the present: Be in the moment: Documenting on the go
- use the power of community knowledge and participation: Engage communities in participative projects: Crowdsourcing
- harness mobile phone technology to innovate and reach out to a wider audience: Reach Out: Action through mobiles