Provoke. Inspire. Amuse.

Effective digital media campaigns are those that aim to grab the attention of, provoke, or inspire a target audience or a community. Generally these campaigns are set up on platforms of maximum reach – broadcasting platforms – or hijack existing pervasive platforms like advertisements or outlets of popular culture. They can be orchestrated by smaller groups of people but impacting a much larger community of people, while not necessarily directly provoking them to action.

In this section, you can learn about methods you can use to: