Strategies

Strategies and practical tips on creating effective digital advocacy campaigns

GRAB ATTENTION

How to create an impact offline with tried and true print-based techniques.

How to make your message stand out in the sea of mass media.

How to draw attention to an issue or bypass censorship using creativity and humour.

TELL A STORY

How to transform your content into rich and detailed stories.

How to collect or search for data and document your issue.

INSPIRE ACTION

How to use the power of shared knowledge and community participation.

How to harness mobile phone technology to innovate and reach out to a wider audience.

How to react immediately and effectively to an event, as it's happening.