المرأة على العملة البريطانية

بدأت كارولين بيريز حملة على موقع  بعد الإعلان عن أن صورة ونستون تشرشل ستحل محل صورة آخر النساء المتبقيات على العملة البريطانية، ما عدا الملكة. لمعارضة هذا الصف الذكوري بدأت كارولين عريضة "نحن بحاجة إلى النساء على الأوراق النقدية - 'We need women on British banknotes'" وقدمتها إلى بنك انجلترا. و بفضل 35,000  من التواقيع و التهديدات القانونية، أعلن بنك انجلترا أنه ابتداءً من عام 2017 سيطبع صورة المؤلفة جين أوستين على الورقة النقدية من فئة 10 باوند.


Safe streets campaign in Yemen

The anti-street harassment activist Ghaidaa al-Absi founded the Safe Streets Campaign after experiencing daily occurances of sexual harassment on the stre


Changing rape laws in Morocco

In March 2012, 16-year-old Amina Filali committed suicide after being forced to marry her rapist. Article 475 in Moroccan law allowed for men who raped underage girls to go unpunished if they married their victims. Because rape carried huge cultural stigma for the woman raped, young victims were often pressured by both the courts and their families to marry their attackers. 


Wishing away street harassment

The Nefsi ("I Wish") campaign was conceived by a group of independent Egyptian activists who decided to take a public stand against street harassment and take the online conversation, offline. In May 2012, through a Facebook group they mobilised 80 people to stand and create a 'human chain' on the sidewalks of Mahandessin, Cairo.


Portraits of sexual assault survivors

Project Unbreakable is an online photo exhibition that aims to 'increase awareness of the issues surrounding sexual assault'. Started in 2011 by then nineteen year old Grace Brown, each photo is a simple portrait of a sexual assault survivor holding a poster with quotes from the person who attacked them. 

Grace herself has photographed around 300 hundred people and has received over a thousand submissions that have been sent in from all over the world. 




Twitter #hashtag campaigns

Hashtag campaigns have emerged as one of the most powerful social media techniques for quickly initiating conversation on a particular issue. 

By using the # (hashtag) symbol in front of a word or group of words with no spaces between them, Twitter categorises any tweets that make use of the exact same hashtag. This means that anyone searching for a particular hashtag gets a listing of all tweets that contain this hashtag organised by date. Here are examples of two such campaigns.



Documenting everyday sexism

The Everyday Sexism Project was created by Laura Bates in 2011 as a response to those who tell women not to complain because "we're equal now." By publishing women's first-hand reports of the prejudice and harrassment they have experienced and continue to experience all over the world, the project proves over and over again that we are still a long, long way off from gender equality. Within the first year, the project had grown to 25,000 entries, and was receiving around 1,000 reports a week. 


Women on British banknotes

Caroline Criado-Perez started a campaign on after it was announced that Winston Churchill would replace the last remaining women featured on British bank notes, apart from the Queen. To combat this all male line-up, Caroline created the 'We need women on British banknotes' petition and presented it to the Bank of England.


Animating climate change

To inspire people to organise climate change actions around the world, created an animated video about climate change to get their message across. The video does not use any words so it can be understood by speakers of all languages and uses the number 350, which refers to the number scientists say is the safe limit of carbon dioxide in the atmosphere. The animation was published on, as well as YouTube and Facebook to reach out to as many people as possible.


Greenpeace uses customer databases

Kleercut was a campaign implemented by Greenpeace to end the use of virgin wood fibre in Kimberly-Clark products. 

CiviCRM software was used to collect contact information from people who visited the Kleercut website and send them email alerts to take further action, such as sending targeted emails to Kimberly-Clark shareholders or to take part in direct action near them.