Communicating for Advocacy Basics

An introduction to basic campaigning how-tos

Sometimes it can be difficult to know where to start with your campaign, from planning your message and thinking about your audience, to monitoring the impact of your campaign.

Read the six chapters below for an introduction into campaigning for your issue.

How to identify the people who will support your cause or help make a change.

How to craft your campaign message to motivate change.

It is essential for any organisation to build and manage networks of people.

How to figure out issues around licensing and copyright.

How to monitor and evaluate the progress of your campaign.

How to secure your information in the digital realm.